Established Ecommerce Business Fly Fishing Market For Sale

Business description

An established Internet business aimed at the ROI game fishing market via the website www.irishtroutflies.com. This business has been thoroughly tested in the ROI both online and offline at various game and country fairs, over the past 3 years and is extremely profitable, yielding a core gross profit margin in excess of 200% on sales.

This business has been operated from Scotland but can obviously be operated from any location worldwide.

The core business relates to fishing flies, with additional products in fly tying materials & tools and other fishing accessories. Proprietary branded goods provide a very small percentage of overall sales, as those products normally yield a maximum gross profit margin of less than 100%.

The business is to be sold as a going concern with a full stock of flies alone, comprising in excess of 25,00 trout and salmon flies, which will have a realisable retail value in excess of the asking price for the business. This makes this business extremely low risk and ready to bring in revenue from day one.

All intellectual property rights will be transferred with the business including domain name(s), product images and embedded shopping cart script. In addition, the domain name www.irishtroutflies.ie has already been procured and will be transferred as part of the business sale.

There will be no obligation to buy stock from the seller on an ongoing basis, although this facility will be available, giving products at a price level to ensure the continuation of the gross profit level in excess of 200%

Training and support will be given to ensure that the buyer can successfully operate the business from day one, with the only facility to be provided by the buyer is that for collecting the sales revenue. This would be a PayPal account as a minimum and, ideally, a merchant account to enable payments to be taken via credit or debit cards.

Franchise terms

N/A

Property information

Living accommodation:

N/A

Location:

The business is operated online and at game and country fairs

Premises details:

The business is mainly online run from home

Size in square feet:

N/A

Other information

Expansion potential:

The expansion potential is is high, due to the ease of adding additional product lines

Planning consent:

N/A

Competition / Market:

In the target country of Ireland, the competition is limited due to the current owners stock buying power resulting in highly competitive retail prices

Support & training:

Support and training will be given at the outset, including updating the shopping cart in respect of adding and removing products. In addition, unlimited telephone support will be given during the first 3 months operation

Reasons for selling:

Apart from the online sales, this business relied on making 5 or 6 trips to Ireland each year to attend game and country fairs, and it is intended to cease making these trips from now onwards. Also, the cost of postage and delivery times between Scotland and Ireland is a slightly limiting factor in respect of tapping into the expansion potential of the business in Ireland

Trading hours:

Online the facility operates 24 hours per day with the current sales phone line advertised as being available from 8am to 10pm

Financing available:

N/A

Inventory / Stock value:

€15,000